About Us


Based out of the Bay Area, Donnella Reid is the owner and designer of ROYALTEE’S, a luxury brand of rhinestone apparel and accessories, crafted with some of the most precious stones from around the world.  Her line was launched by her passion for luxurious and comfortable clothing, coupled by a modern lifestyle of chic fashion, which allows her customers versatility and style all wrapped in one.  Each item has an exclusive tailored finish that will provide her customers with comfort while feeling grand in her signature Royal Collection.  ROYALTEE’S fashion forward pieces can be worn to the office, casually around town or to any special occasion.  “Sally’s Royal Gems” was birthed out of the Royal Collection to embrace the legacy of Donnella Reid’s mother who was the epitome of accessory!

It’s not just Fashion but a Full Lifestyle Brand!